Interesting article in The Times (archived below) talking about a fast-growing social commerce trend in Japan – Mainichi Tokubai (‘Everyday Deal’) – location-based supermarket deal directories, with content crowdsourced by...
Whilst Easter Apple-talk is focused on the iPad launch (US) tomorrow, Apple has just launched its f-commerce (Facebook e-commerce) store on Facebook (screenshot below) – selling apps for the iPad, iPhone and iPod Touch. Unlike its big iTunes...
If you were to invest $100,000 of your own hard earned cash in a social commerce site or technology, where would you invest? Sure, private sale clubs and group buy sites/technologies are the hot trends right now. But what about the...
Today, Dell outlined the future of it’s e-tail strategy – social commerce. In an interview with New Media Age (subscription wall, but archived below) Manish Mehta, global VP of online at Dell, said Dell planned to roll out social shopping...
It works like this. You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo. So you tap your social and local networks online for others wanting the same thing and you organize a flash-mob; you agree to...
It’s interesting and mildly ironic that the biggest buzz coming out of the recent ‘Social Media for Brand Building‘ conference hosted in London is Sony’s acknowledgement that it has netted over a £1M Vaio sales in a proof-of...
So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost. ATG have posted the Forrester TechRadar Social...
DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural...
LivingSocial, the US social commerce site offering city-based group-buy deals, announced today that it has secured $25 million Series B round of venture funding led by U.S. Venture Partners, with Grotech Ventures and Steve Case’s Revolution...
Here’s our social commerce presentation, “International Trends in Social Commerce” given at last week’s e-commerce conference in Germany. We cover the 7 trends in social commerce that we think are on the rise. Let us know...
Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is...
Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an...