Dr Paul Marsden

This infographic, just released by Column Five Media is a nice summary of the state of the geo-location nation – who’s doing what with how much, how how many users and which devices with geo-targeting and location based technology.  Can...

So here’s a summary of, and link to, what in our view is probably the best webinar to date on social commerce, from the good folks at the digital retail agency pioneering social commerce, Fluid. Presented by Andrew Sirotnik (Fluid’s...

Here’s the presentation from last week’s Strands Recommender (social recommendation engine for e-commerce) webinar on social commerce, “Going Social: Creating A Social Shopping Strategy That Boosts Sales & Connects With Your...

Erik Qualman, author of the social media bestseller “Socialnomics: How Social Media Transforms the Way we Live and Do Business” spoke at the recent TEDx conference at Lansing, Michigan on the future of social media.  The future...

Here’s a recent short student paper submitted to Social Commerce Today by Daniel Walther at the University of Applied Sciences Northwestern Switzerland, entitled New Trends in Social Commerce: Just Hype or a Source of Sustainable Advantage? No...

Interesting article by Patricio Robles over at econsultancy suggesting that using social media as a channel for running price promotions is lazy marketing that often makes little business sense, and that can ultimately undermine brands and destroy...

We’ve had a number of requests for a downloadable presentation on the social psychology of social shopping and the six social cues shoppers use to thinslice information and decide what to buy. So here is is: The presentation is based on an...

PowerReviews, the customer ratings and reviews technology provider, has just published  findings from Part 1 its 2010 social shopping survey conducted with the e-tailing group of 1,000 US consumers (50% male/50% female each spending $250 annually on...

Swipely, a new social shopping site, Blippy-clone and Twitter derivative for sharing shopping news has just announced a further $7.5m round of funding from investors, before even coming out of private-beta.  And there’s a lot of industry...

Online UK magazine, Internet Retailing, with ratings and reviews technology provider Bazaarvoice, have posted six video clips (embedded below) outlining a six step approach to deploying social commerce with insights from UK retailers using social...