So after dipping its toes in the f-commerce water, consumer goods giant Procter & Gamble has taken the f-commerce plunge, opening up a new Facebook store selling 29 of its top brands, from Always to Zest. In the fast evolving world of social...
Here’s an interesting quote from this weekend’s New York Times on social commerce “Buy My Stuff, and Their’s Too” (archived below): “But social commerce doesn’t usually come naturally. Companies are awkward. They...
Event: L2 Social Commerce Clinic 2010 (New York) Presented by L2 Date: October 15, 2010 Location: NYU Stern, 40 West 4th Street , New York, NY 10012 Theme: Driving and Deriving Revenues Online Delegate Fee: $1000 (25% reduction with discount code...
So here’s an interesting spin on Uniqlo’s recent holding page social commerce promotion; Volkswagen’s Škoda brand is running a “The More You Like, The Less You Pay” promotion on Facebook in Belgium for its Fabia model...
A Wall Street Journal article by Scott Morrison is being widely re-tweeted around the Net “Facebook sees social commerce reaching tipping point”. It’s subscription only, but the article has been widely reposted (e.g. here), and...
Last week’s Financial Times article on how Facebook’s Like button is becoming e-commerce’s new best buddy contains a number of factoids and figures for the data minded: The beauty of the Like button is that it allows people to casually signal...
Joining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on...
Interesting post over at TNW (with useful commentary on PSFK) by David Reinhardt on five trends shaping the future of social media – online media supporting social interaction and user contributions. Here are the trends – all falling...
Another great post on social commerce by Paul Chaney over at Practical Ecommerce, addressing four common issues people may have with selling on Facebook – the world’s favorite social network that is morphing itself into a digital mall...
Thoughtful post from Altimeter founder and author (Groundswell, Open Leadership), Charlene Li on four phases through which Altimeter believe organizations will evolve as they embrace social commerce – leading to a fundamental reorganization of...
Here’s a speed summary of this week’s article in the Economist on social commerce, “Online shopping: Selling becomes sociable”. Good fodder for convincing the CXO that your retail strategy needs to go social. Key takeouts; E...
Brian Solis has joined the social commerce train with an interesting post on the Rise of Social Commerce, summarizing some key facts, and discussing a forthcoming social commerce report by Lora Cecere of the Altimeter Group (which is hosting the...