Here’s a speed summary of ‘Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel‘ – a new report on the social commerce market by business consultants Booz&Co that estimates the value of the social commerce...
Groupon picked up two Crunchies awards at the 4th annual tech oscars at the San Francisco Palace of Fine Arts on Friday, and was runner up for a third. The social commerce platform won best social commerce app in 2010, best start-up CEO (Andrew...
Spurned by Groupon, Google with Larry Page now at the helm is to launch its own Groupon clone, a new Google check-out powered social commerce platform called ‘Google Offers’ integrated with Facebook and Twitter. Mashable broke the story...
Taken from ad-group JWT’s 100 Things to Watch in 2011, the retail insight blog RIS News has put together top 10 consumer tech trends for 2011. Social commerce figures heavily – 4 of the 10 trends fall under the social commerce umbrella...
Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand. Taking a leaf from the (Face)book of its arch rival P&G, Unilever has teamed up with Amazon for payments and logistics...
Yahoo!, or rather its Australian subsidiary, Yahoo!7, today announced it had purchased popular Aussie (+NZ) group-buy platform Spreets (revenue $4m/month), for a reported AU$40m (US$40m), joining Microsoft’s (MSN) antipodean foray into social...
Group-buy social commerce platform LivingSocial just knocked competitor Groupon off the #1 spot, in terms of running the most popular group-buy deal ever award, at least, netting over 1m transactions. Last month, Amazon invested $175m in...
Social commerce, helping people connect where they buy and buy where they connect, has been something of Sino-American affair in recent times – as far as headlines go, at least. The group-buy trend that originated in China...
“A wise man learns by the experience of others; a fool, by his own” so the proverb goes. Of course, that’s the basic underlying rationale for deploying social commerce software that adds a social layer to the shopping experience, allowing...
So the New York Times is reporting that social commerce platform Groupon is preparing an IPO for this spring, valuing the group-couponing giant at a bubblicious $15bn. That’s around 10 times the investment poured into social commerce startups...
Use of ‘social shopping’ sites such as Groupon and LivingSocial (group-buy) is heavily skewed to the younger (18-34yr are 10x more likely to buy from such sites than 55+), and skewed to high earners ($100K+ earners over-represented, only...
You want investors, call yourself “social commerce”, you want users, call yourself “social shopping.” As brands and retailers roll out social commerce technology, the more consumer-centric term “social shopping”...