Want to explain f-commerce to your boss in plain English? Here’s a new natty little video from WeExplainVideos called Facebook Commerce Explained (thanks to Nathan at SmartTendering for the heads up). It’s very 101, but in a sea of...
We presented this week at the 2011 Social Commerce summit in Wiesbaden, Germany – providing a synopsis of the Syzygy white paper on Facebook e-commerce with a focus on the rise of the SoLoMo consumer (consumers who shop smart using social...
Well here it is, the Syzygy report on f-commerce – selling with Facebook, focusing on the opportunity for consumer brands. What do Lady Gaga, Coca-Cola, Batman and Pampers Diapers all have in common? They all sell on Facebook – offering...
Okay, so here’s a conundrum, if P&G can sell 1000 diapers in under an hour on Facebook, why can’t Taco Bell give tacos away for free on Facebook? There’s an interesting post over at the Nudge blog reporting that when Taco Bell...
Can’t get those tickets to see your favourite band in concert with your mates? No worries. Live PPV (Pay-Per-View) concerts on Facebook are here. Pay with Facebook Credits, see the concert live with your friends on Facebook – and then...
So British retail institution Marks & Spencer has jumped on the f-commerce train with a Fathers Day pop-up store on Facebook. No mean feat for a very traditional retailer founded in 1884 – that only started accepting credit cards in its...
E-commerce UX outfit metaLinQ has posted a useful interactive directory of social commerce software vendors at specifically for online retailers. It’s a work in progress and metaLinQ are asking for feedback, suggestions and contributions. But...
Social intelligence – our ability to understand and learn from each other and profit from social situations – is a universal trait, but how we use our social intelligence may be culturally variable. Some new research from Lightspeed...
P&G have upped their f-commerce game, opening new Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time...
We all knew the SoLoMo consumer was coming, the new consumer who shops – and experiences brands – with social, location-aware, and mobile technology. With news from Google and Groupon, the SoLoMo consumer is metamorphosing from a...
Meteor, the Irish mobile communications provider from Eircom has been running a Facebook top-up store for pre-pay phone users since November 2010 (thanks to digital marketing consultant Krishna De for the heads-up). One nice touch is that users can...
Amazon has done it, Levi’s has done it, now beauty giant Estée Lauder has done it – integrating their e-commerce site with Facebook to personalise and socialise the shopping experience. Not on their main site mind you – but for...