So what can we learn from the announcement that Facebook is killing off its embryonic Groupon clone – Facebook Deals – after just four months, and axing Facebook Places from its mobile app? Five things. First is that size is not...
Surprise is what lies behind the current online subscription club craze. Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated goodies – work for vendors because they take the surprise element of...
Digital media expert Thomas Baekdal has published the first book on Social Commerce (in English), entitled – naturally enough – ‘Social Commerce’, and it’s quite simply brilliant. The 156 page book provides a clear...
Have a social commerce idea, but no money? No problem. An emerging category of free, nearly free and freemium social commerce software is available to bootstrap your social commerce business and take it from dream to reality (or at least transform...
Moontoast, one of the leading social commerce platforms working with retailers, publishers, musicians and celebrities has just published a new, useful and insightful e-book on Facebook commerce for brands. It’s most definitely worth a download...
Gilt, the #1 US luxury flash sales club, has launched a Facebook fan-store offering fans early access to flash sales and special Facebook fan-exclusives. Every Monday, each of Gilt’s main departments – Women, Men, Home and Children will...
Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans...
“What do you for recreation?” “Oh, the usual. I bowl. Drive around. The occasional acid flashback” And a movie on Facebook. Yep, fans of His Dudeness can stream The Big Lebowski on Facebook with a handful of Facebook Credits...
We’re big fans of pop-up retail in Facebook, temporary fan stores on Facebook selling Facebook exclusives to Facebook fans. It’s a great way to accelerate launch sales; getting new products into the hands and on the lips of Facebook...
It seems that everywhere you look in e-commerce right now, there’s a ‘box biz’ sprouting up – online subscription clubs delivering a curated box of goodies to your door every month. We covered Candy Japan earlier in the week...
F-commerce (Facebook retail) is new and experimental. Nevertheless, a number of industry experts and commentators have been bold enough to venture some tentative emerging best practice recommendations. Here’s a round up. Our top takeout, is...
We recently suggested that one of the latest hot trends in e-commerce – subscription-clubs – especially of the ‘surprise box’ variety (panties, razors, art, cosmetics, jewellery…) is natural territory for social...