It’s Friday, so it’s infographic time – and here’s a succinct infographic on the hot trend of subscription commerce clubs (#subcom), where brand or category fans can sign up to receive regular surprise boxes of new products...
Useful post by US VC Rob Go on critical success factors for the subscription commerce (#subcom) trend a la Birchbox, Hoseanna & Manpacks – with an interesting additions in the comment thread. So to be a big winner in the subscription...
The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t...
The first published book on social commerce, penned by Julien Chaumond last year (in French – but see our review here), is now available as a free digital download (PDF) from Prodcast. Julien has updated this digital edition, and for non...
Digital agency Syzygy London ran a sell-out social commerce seminar last week, with e-commerce partners Episerver. The 3 presentations – including one from Social Commerce Today – are now embedded below. But here’s the speed...
So what’s your Social Commerce IQ? In other words, how smart are you at using social media to drive business growth? That’s the question social commerce specialist 8thBridge seeks to answer in a new 115 page report: Social Commerce IQ: Retail...
So British fashion retailer Topman (part of Arcadia‘s Topshop) is opening today in Chicago, and is also opening up shop on Facebook with a fan store powered by Zibaba (also behind the recent pop-up Facebook fan-store for Marks & Spencer)...
So Nestlé has joined the social commerce movement, launching an innovative new social marketplace (Nestlé Marktplatz), allowing consumers to discover, shop and share 72 Nestlé brands. Piloting in Germany, this direct-to-consumer marketplace...
For brands interested in using social commerce to boost customer loyalty (propensity to re-purchase), check out this study from a… carwash, as noted by that font of endless insight that is the Farnam Blog. Forget the psychobabble jargon about...
So SubCom – subscription commerce – is the hot trend in e-commerce right now, turning category fans into loyal advocates with subscription clubs that offer monthly trials of new products in surprise boxes delivered to the door...
Whilst waiting for our shiny new events section on Social Commerce Today to go live, here’s a list of some upcoming Social Commerce events, please let us know if you’re hosting or participating in a social commerce event in the next...
Adobe has just published a short whitepaper on the business value of Facebook Likes, including a practical hands-on guide for leveraging the ubiquitous button (download). It’ll be motherhood and apple pie for many, and is a soft-sell for the...