If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that. And it’s not even about social media per se...
Are you into ‘showrooming’? Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever the best value can be...
If 2011 saw the rise of f-commerce – Facebook shopping, will 2012 see the rise of g-commerce – shopping with Google? Two new studies find that consumers and retailers alike would prefer selling and shopping with Google rather than...
Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip...
It’s always worth listening when the Financial Times weighs in on a debate, and this week has seen two articles (here and here) questioning the value and prospects of f-commerce and, more broadly, social commerce. Because FT content has a...
18 months ago Disney opened up an innovative group ticketing app in Facebook with Fandango online movie ticketing, to help movie fans buy ‘Tickets Together’ (the name of the app) for the latest Disney movies. We liked Disney’s f...
So it’s a great headline, ‘Facebook friends don’t influence each other‘ – or as Wired soundbite it, we’re immune to viral marketing. Except that it is wrong. You may be reading reports with similar headlines...
So how do you implement successful social media campaigns? At SYZYGY, we’ve distilled some of the best practice into a simple walkthrough web app to help you deploy social media marketing campaigns that count (accompanying presentation)...
Gift recommendations from social media users are 2x as likely to result in a gift purchase than those from non-social media users. And they are 1.5x more likely to make recommendations in the first place. Those are the headline findings in the...
As far as we know, no automobile manufacturer has yet sold a car on Facebook. In the meantime, BMW (UK) is piloting f-commerce with a new popup fan-store selling exclusive limited-edition brand merchandise for BMW customer fans, a personalised...
Initially dissed as a solution to a problem that may not exist, Facebook stores have found their niche in the world of popup retail – temporary stores to promote a product launch, retail event or marketing campaign. Lacoste is the latest brand...
The How Question If someone asked what’s your social commerce strategy, how would you answer? How are you going to sell with social shopping technology to achieve your objective? The answer to the ‘how’ question, i.e. your...