If there’s one thing that both social commerce promoters and detractors seem to agree on, it’s that simply cloning your e-commerce site onto a tabbed area of your Facebook page is pointless. Having two virtually identical online stores...
Social media marketing solution provider ArgyleSocial recently created an infographic that asks an important question, is social commerce success fact or fiction? The company interviewed 566 online retailers ranging from big brands to small, niche...
The midwestern city of Omaha, Nebraska is famous for a lot of things – steaks, the College World Series, Boys Town and, of course, Warren Buffett. But, social commerce startups and beauty products? Not so much. That is, not until Bloom.com...
So you only have 25 days left until your old Facebook page self-destructs and Facebook removes it permanently. But don’t panic; if you don’t do anything, Facebook will use the shrapnel from your old page to automatically botch together a...
As the trend toward the use of social commerce increases, two facts are coming into evidence: Rather than “brand-to-fan,” social commerce works best when customers initiate sharing with their friends on social networks. Sites like...
Want to know what your digital DNA looks like? Take a look at the new time-lined Facebook Page for your business, band or brand. It’s the life story of your business, expressed through your ‘genes of meaning’ – aka memes...
Need to buy a gift for your daughter’s soccer coach, end of the school year gift for the teacher, or birthday present for a friend or colleague, but you’re not certain of what to get them? Gift cards are always an attractive option. And...
Milyoni, the social commerce solution provider for the entertainment industry has just secured $11 million in Series B financing led by Oak Investment Partners, with participation from existing investors ATA Ventures and Thomvest Ventures. Milyoni...
Sales via social commerce are expected to reach the $30bn mark within five years says a Booz&Co report. However, in order for that to happen four things are going to have to change. Address Security Concerns Engage via Mobile Devices Encourage...
So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on Facebook...
4 weeks, 2127 sales – 1 sale per 8 fans – and a 200% (32,810) increase in Facebook ‘Likes’. That’s what the Heinz temporary popup gift-shop on the brand’s UK Facebook page delivered in October 2011 (covered here...
Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of @Walmartlabs were given the opportunity to share their own...