Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
Curation is the name of the game for social commerce platform Kitsy Lane, which has just secured $3.5M Series A funding, led jointly by Data Point Capital and Longworth Venture Partners (with further contribution from existing investor Point Judith...
What are the opportunities in social commerce – the integration of e-commerce and social media – for 2013? Beyond the straightforward addition of social features to e-commerce sites, and e-commerce features to social sites, a look back...
Are Amazon’s new social media pages for brands and retailers, ‘Pages,’ the no-nonsense future of social commerce? Download the new official user guide here. In 2012, a lot of money has been invested and a lot of digital ink spilled...
Social commerce software developer and service provider 8thBridge has released its rather excellent and latest industry report, the Second Annual Social Commerce IQ Study, with a ranking of the top 25 retail brands in social commerce. Fab.com wins...
What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common? They are all early adopters of shoppable videos, now an integrated part of YouTube functionality. Click on an item...
So you know the first rule of commerce (whether e-commerce or traditional retail): If it has a universal product code, Amazon will kill you. But what then? Ebay has provided us with a vision of the future of commerce, with a distinctly social...
Consultants Booz&Co have provided some new benchmark data, along with a short 90 second video, using their new socially powered brand strength indicator LPM – Likes per $Million Revenue. The idea is simple (and we think, useful and...
YouTube, the second most popular search engine is the dark horse of social commerce, and an increasingly valuable social commerce tool, as a new campaign from Juicy Couture illustrates. For example, in the beauty industry referral traffic from...
Here’s a simple rule of thumb from The Social Commerce Handbook; If it doesn’t have a face it shouldn’t be on Facebook. Why? Because people use Facebook (and social media in general) as a tool for personal communication; social...
If the secret to creating and capturing value with social media is not about how social your company is, but about how many social ripples your products/services create, then how do you create social ripples? The short answer for how to create...
Wondrous post over at one of the planet’s smartest blogs – Occam’s Razor – by Google’s Avinash Kaushik on how to, and how not to measure social media ROI (incremental profit minus costs incurred). Worth reading –...
Could social intelligence be your commercial competitive advantage? Consultants McKinsey think so – here’s how. In psychology, “social intelligence” refers to your personal ability to understand and learn from others and...