About Digital Wellbeing

In a world full of polemics, Digital Wellbeing seeks to offer a balanced coverage of scientific research into the impact of digital technology on our wellbeing.

Sponsored by WPP digital agency, SYZYGY, Digital Wellbeing is headquartered in London, and run by chartered psychologist, Dr. Paul Marsden.

About Dr. Paul Marsden

I’m Dr Paul Marsden, a consumer psychologist working for WPP digital agency Syzygy.

My job is simple. I help businesses understand consumers.

I believe that the biggest digital disruption is the one happening in our heads, as technology transforms our identity, experiences and relationships. I help businesses understand how this digital disruption influences consumer needs, motivations and behaviour.

I lecture on consumer psychology at the business school of the London College of Fashion (University of the Arts London), where I am also researching “enclothed cognition” – the psychological impact of fashion on cognitive ability.

I am a chartered psychologist, chartered by the British Psychological Society and my PhD focused on online psychological research techniques. I co-founded Brainjuicer PLC (now System1 Group), a research company that combines machine learning with word association techniques to understand consumers. A selection of my research can be found here, and my resume can be found here on LinkedIn.