Channel Advisor’s latest Facebook Commerce Index is out, a free listing and analysis of the top 25 US retailers on Facebook by fan count. Victoria’s Secret, adidas Originals and Victoria’s Secret Pink are the most popular retailers on Facebook
Whilst the index is called Facebook Commerce, it’s not about commerce, it’s about fan-count (although some big retailers in the US with big Facebook fan-counts do seem to be missing – Zara (10,491,047) and H&M (8,642,968)).
Nevertheless, if you needed an excuse to go to the Victoria’s Secret pages, now you have not one, but two.
And, no there are no more “You Like This” Victoria’s Secret Facebook panties left. (We checked.)
| Rank | Prev. Rank | Retailer | September Fans |
September Increase |
September % Increase |
| 1 | 1 | Victoria’s Secret | 15,307,759 | 210,978 | 1% |
| 2 | 2 | adidas Originals | 11,165,986 | 175,350 | 2% |
| 3 | 3 | Victoria’s Secret Pink | 10,413,662 | 84,249 | 1% |
| 4 | 4 | Walmart | 9,323,010 | 522,645 | 6% |
| 5 | 5 | Burberry | 8,598,039 | 513,818 | 6% |
| 6 | 6 | Levi’s | 7,464,384 | 181,213 | 2% |
| 7 | 7 | WWE | 6,760,135 | 104,617 | 2% |
| 8 | 8 | Lacoste | 6,526,625 | 123,563 | 2% |
| 9 | 9 | Hollister Co. | 6,044,509 | 109,249 | 2% |
| 10 | 10 | Kohl’s | 5,774,477 | 53,851 | 1% |
| 11 | 11 | Target | 5,578,391 | 137,541 | 3% |
| 12 | 12 | Abercrombie & Fitch | 5,450,902 | 91,143 | 2% |
| 13 | 13 | American Eagle Outfitters | 5,425,455 | 76,510 | 1% |
| 14 | 14 | Gucci | 5,375,022 | 116,216 | 2% |
| 15 | 15 | Aeropostale | 5,221,075 | 72,332 | 1% |
| 16 | 16 | Forever 21 | 5,152,065 | 69,279 | 1% |
| 17 | 17 | Nike | 5,132,174 | 151,724 | 3% |
| 18 | 18 | Best Buy | 4,729,191 | 564,091 | 14% |
| 19 | 19 | Ralph Lauren | 4,017,496 | 123,909 | 3% |
| 20 | 20 | NFL | 3,948,754 | 136,364 | 4% |
| 21 | 21 | Hot Topic | 3,540,718 | 57,209 | 2% |
| 22 | 22 | Dolce & Gabbana | 3,319,258 | 60,959 | 2% |
| 23 | 23 | GameStop | 2,842,519 | 85,181 | 3% |
| 24 | 24 | Old Navy | 2,527,573 | 72,762 | 3% |
| 25 | 25 | Macy’s | 2,514,069 | 182,338 | 8% |
What about H&M and Zara? The world is a lot bigger than the US……:-)
Hi Titus, thanks – you’re right of course – I’ve updated the post.
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