Is the shiny-new-toy polish of Pinterest beginning to wear off? Zappos Labs has looked at the sales value of customers sharing orders in social media. First, no surprises on sharing volume, customers are far more likely to share on Pinterest than on...
Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked to many, both on the brand side and platform vendor side...
Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook...