Why set up shop on Facebook? To sell more product? Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the...
Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand. Taking a leaf from the (Face)book of its arch rival P&G, Unilever has teamed up with Amazon for payments and logistics...