Tag: Mercedes

2 articles

Social Commerce

Mercedes Sells 666 cars in 8 hours with 3-point ‘Twitter’-Commerce Plan

3 min read

Here’s how to sell cars fast on Twitter. Create a special limited edition that will not be available for sale elsewhere – a Twitter exclusive. Theme and schedule the special edition around a popular calendar event (e.g. Chinese New Year) Don’t ask...

Social Commerce

Mercedes Group Buy Campaign: Selling a Car a Minute

2 min read

Joining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on the...

Dr Paul Marsden

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.

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Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.

Tag: Mercedes

Mercedes Sells 666 cars in 8 hours with 3-point ‘Twitter’-Commerce Plan

Mercedes Group Buy Campaign: Selling a Car a Minute

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