Chirpify CEO Chris Teso recently weighed in on the social commerce debate by sharing his definition of the term. (Just for the record Chirpify is a social commerce and payments platform for Twitter and Instagram.) In the opening paragraph of his...
4 weeks, 2127 sales – 1 sale per 8 fans – and a 200% (32,810) increase in Facebook ‘Likes’. That’s what the Heinz temporary popup gift-shop on the brand’s UK Facebook page delivered in October 2011 (covered here...
Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip...
So Ketchup King Heinz has thrown up a Pop-Up Fan-Store in Facebook selling personalised cans of Heinz soup to UK Heinz fans. The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends...
It’s interesting and mildly ironic that with so many prestige brands jumping on the f-commerce (Facebook e-commerce) train that it is a grocery brand, Heinz ketchup, showing the world (in our opinion) how smart f-commerce is done. Heinz has...