As the trend toward the use of social commerce increases, two facts are coming into evidence: Rather than “brand-to-fan,” social commerce works best when customers initiate sharing with their friends on social networks. Sites like...
When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed...