So you know the first rule of commerce (whether e-commerce or traditional retail): If it has a universal product code, Amazon will kill you. But what then? Ebay has provided us with a vision of the future of commerce, with a distinctly social...
By now everyone knows that eBay has redesigned its site to reflect a more Pinterest-like facade. There are some keywords contained in its introductory post – The New eBay – that signal why the company chose to make the changes: “…cleaner...
The last couple of weeks have seen a slew of social commerce news hit the wires, much with a real the-future-of-social-commerce-is-personalised-recommendations theme. It can be tough keeping up with the fast-moving social commerce sector, so here’s...
Like Amazon, the other grand dame of e-commerce, eBay is tooling up for a new era of social commerce. eBay has just purchased Brands4Friends, Germany’s largest private shopping club (3.5m members) for €152m ($200m). Private shopping clubs, upscale...
You can tell the holiday season is approaching; e-commerce giants are launching new social commerce solutions almost daily in an effort to attract seasonal shoppers. LinkedIn has even joined the social commerce party with LinkedIn Company Pages...