Brands have awakened to the fact that social media engagement is no longer optional, but an essential part of how business is done today. Since its founding in Tel Aviv, Israel in 2006, the now Mountain View, CA-based company Gigya has been on the...
You can’t buy a Dell on Facebook (yet). But you can of course keep up with what’s new at Dell – deals and products – from their Facebook page news feeds and via a customer support app, you can get support directly from within Facebook. And now you...
Today, Dell outlined the future of it’s e-tail strategy – social commerce. In an interview with New Media Age (subscription wall, but archived below) Manish Mehta, global VP of online at Dell, said Dell planned to roll out social shopping tools on...
Dell, poster child for social commerce, offers a useful 8-step Social Media Guide for businesses (click here for our archived version combining the eight steps into a single downloadable PDF (2MB)). Dell’s social media guide is introductory, broader...