What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common? They are all early adopters of shoppable videos, now an integrated part of YouTube functionality. Click on an item...
So ASOS, leading European fashion e-tailer launched its f-commerce store yesterday. And in our view, the new f-store lives up to the pre-launch hype, setting a new gold standard for Facebook stores. The ASOS f-store – featuring the full range...
Social commerce, helping people connect where they buy and buy where they connect, has been something of Sino-American affair in recent times – as far as headlines go, at least. The group-buy trend that originated in China...