Facebook’s entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg. According to MediaPost, this holiday season not only is the social network pitting itself against...
First, let me extend my warmest congratulations to Mark Zuckerberg and his team at Facebook for reaching the 1 billion user mark. To build a network where one person in seven is a user is an amazing feat. That notwithstanding, in an effort to prop...
Vanity publishing has come to Facebook. As a user, if your content is not interesting enough to get commented on or liked, you can now pay an estimated $7 to get your post to both appear and get artificially “bumped” up in your...
Global media and marketing services company, Mindshare, part of the WPP Group along with Syzygy has just published a new 44 page report on the future of social commerce. It’s a nice distillation of much of the thinking here in Social Commerce...
We welcome a new sponsor to Social Commerce Today – Payvment, the world’s leading social commerce platform on Facebook. Payvment’s goal is simple: to connect people, products, and conversations in new ways to reinvent online...
It’s like Facebook virtual gifts, but with real molecules. Online ad company Facebook (yep, that’s what it is – or at least 84% of it) is doing a little joined-up thinking and has announced a new Facebook Gifts service, allowing...
We just love this – it’s social commerce for consumer brands done right. Kellogg’s has opened a ‘Tweet Shop’ to launch its latest Special K range of Cracker Crisps in Soho, London. Visit the store during this...
Those with Orwellian privacy issues towards online ad-giant Facebook should look away now. Facebook has teamed up with Colorado-based database marketing firm Datalogix to track what Facebook users are buying in-store. It works like this; Facebook...
The ever-insightful team at global digital utility specialist Nurun is publishing a useful trend report on the future of retail called, appropriately enough, The Future of Retail. As interviewees, we got our hands on an advance copy. Contact...
Here’s a smart use of Facebook by fashion retailer Topshop at this week’s London fashion week. Watch a Facebook-connected live stream of the runway show (or see a recording), snap a pic with a Facebook connected cam (AKA “shoot...
So Mark Zuckerberg has admitted to having “burned two years” betting on the wrong technology – the mobile web. The Facebook CEO, speaking at TechCrunch Disrupt said betting on an HTML 5 powered mobile web was his company’s...
Investors may be shunning Facebook right now as it searches for a viable business model, but investment in the Facebook ecosystem is still healthy. Berlin-based f-commerce startup Ondango has just received a further $500K (taking total investment to...