Chirpify CEO Chris Teso recently weighed in on the social commerce debate by sharing his definition of the term. (Just for the record Chirpify is a social commerce and payments platform for Twitter and Instagram.) In the opening paragraph of his...
When visiting Facebook have you noticed these showing up lately? A couple of months ago, Facebook internalized social commerce by providing users with the ability to send real gifts (not digital as in the old days) to friends. Here’s how it works:...
Are Amazon’s new social media pages for brands and retailers, ‘Pages,’ the no-nonsense future of social commerce? Download the new official user guide here. In 2012, a lot of money has been invested and a lot of digital ink spilled on the...
This post builds on my colleague Paul Marsden’s excellent treatise on the second annual Social Commerce IQ report of 25 top retailers published by social commerce platform provider 8thBridge. In his post, Paul hones in on commentary by Forrester...
Social commerce software developer and service provider 8thBridge has released its rather excellent and latest industry report, the Second Annual Social Commerce IQ Study, with a ranking of the top 25 retail brands in social commerce. Fab.com wins...
The IBM Smarter Commerce benchmark study aside, retailers are finding meaningful ways to use social media, even if it isn’t always to sell directly. “[W]eb merchants view social media more as a medium to build up brand awareness and customer loyalty...
Pizza Hut Canada recently gave away a limited number of bottles of a new fragrance, which as you might expect, smells like pizza. What literally began as a joke has turned into reality for 100 pizza lovin’ Facebook fans. The fashion blog Fashionista...
What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common? They are all early adopters of shoppable videos, now an integrated part of YouTube functionality. Click on an item of...
So you know the first rule of commerce (whether e-commerce or traditional retail): If it has a universal product code, Amazon will kill you. But what then? Ebay has provided us with a vision of the future of commerce, with a distinctly social...
Sales directly attributed to social media took a deep dive this year compared to 2011 says an IBM Smarter Commerce benchmark report. “Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated .34 percent of all...
Consultants Booz&Co have provided some new benchmark data, along with a short 90 second video, using their new socially powered brand strength indicator LPM – Likes per $Million Revenue. The idea is simple (and we think, useful and elegant)...
Cyber Monday is upon us and, according to the infographic (see below) from marketing company Maxymiser, it has overtaken Black Friday in the total number of shoppers: 122.9 million versus 88.8 million. And the #1 reason? People know they call the...