Group-buy social commerce platform LivingSocial just knocked competitor Groupon off the #1 spot, in terms of running the most popular group-buy deal ever award, at least, netting over 1m transactions. Last month, Amazon invested $175m in...
Social commerce, helping people connect where they buy and buy where they connect, has been something of Sino-American affair in recent times – as far as headlines go, at least. The group-buy trend that originated in China...
“A wise man learns by the experience of others; a fool, by his own” so the proverb goes. Of course, that’s the basic underlying rationale for deploying social commerce software that adds a social layer to the shopping experience, allowing...
So the New York Times is reporting that social commerce platform Groupon is preparing an IPO for this spring, valuing the group-couponing giant at a bubblicious $15bn. That’s around 10 times the investment poured into social commerce startups...
Use of ‘social shopping’ sites such as Groupon and LivingSocial (group-buy) is heavily skewed to the younger (18-34yr are 10x more likely to buy from such sites than 55+), and skewed to high earners ($100K+ earners over-represented, only...
You want investors, call yourself “social commerce”, you want users, call yourself “social shopping.” As brands and retailers roll out social commerce technology, the more consumer-centric term “social shopping”...
There are two types of people; those who don’t know the future, and those who know they don’t know the future. We’re in the second camp, but we also share Gibsonian insight that ‘the future is already here, it’s just...
Apple’s social commerce patent applications, social commerce ‘Crunchies’ finalists, mobile as the future of social commerce, a Groupon without coupons, smart f-commerce tips, and a new eMarketer report on social commerce...
So next month’s (Feb 2011) Wired magazine (UK edition) has just dropped, with a cover story on social commerce, by editor David Rowan and editorial assistant Tom Cheshire. The cover text- “What are you selling? Big Brands want to cash in on your...
What does social commerce hold for us in 2011? As aficionados of the Hitchhiker’s Guide to the Galaxy will attest, the evolution of things – including civilisations – involves passing through three key stages: ‘The History...
Well, what a year it’s been in social commerce. A year ago, the future was set to be social commerce. Today, the future’s already here, it’s just unevenly distributed – in true Gibsonian fashion. So here’s our...
This month’s Harvard Business Review has a spotlight on social media and branding, with a stand out article by McKinsey, based on a global study of 20,000 consumers. In a nutshell, the article argues that many brands are spending their marketing...