Daily group-buy sites no long just offer deep discounts for the local Dennys. Now, their appeal is to consumers with expendable income – “fun money” – those who’s households average $70,000 or more, says an article at...
A recent agency survey conducted by ClickZ found that clients are spending much more heavily on social media in 2012, with some even doubling their spend over the same period last year. The big winner so far is Facebook, with clients spending the...
Google is smart on shopper insights, and we’ve just been reviewing “Zmot: Winning the Zero Moment of Truth” an excellent free ebook on social shopping by Google’s Jim Lecinski. One big idea. You’ve heard of the...
A successful f-commerce campaign should contain two essential elements: give Facebook fans something first and something exclusive. Oh, and perhaps a third as well – use the term “X-rated.” It’s a simple formula that Italian...
Trendy shoe brand Skechers will soon launch a rewards loyalty program to incentivize customers to write reviews in exchange for points, which can then be redeemed as discounts on future purchases. This new initiative, set to roll out in a couple of...
Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen. A one day pop-up chocolate shop from chocolatier, Anthon Berg, with a novel twist on social payments; The Generous Store where you pay with pledges...
Short post. Big point. Why have some social media stores of big retail brands failed? Simple. They had no compelling value proposition – there was no compelling reason to choose to buy from them – mostly because they were simply clones...
Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image...
How do you Amazon-proof your e-commerce business? Social loyalty software company 500Friends has just received an extra $4.5M in funding to show you how. It can be difficult to compete with the big A on price, presence and product range, and with...
It appears Brian Solis’ Fast Company post about the Psychology of Social Commerce is getting big play, so much so that interactive marketing news site ClickZ is jumping on the bandwagon. Reporting on a session held at the recent SES New York...
Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations...
In a post today at Fast Company, well-known PR blogger and social media analyst Brian Solis shares his views on what have been referred to as the “Six Pillars of Social Commerce.” These pillars relate to six heuristics (rules of thumb)...