Combine grilled cheese with QR Codes and what do you get? A fast-food chain with plans for national expansion that features the gooey cheese meets bread sandwich as its headliner, and mobile payments as its preferred method of purchase. That’s...
From a commercial perspective, search and social have two different but overlapping value propositions for the user. In a nutshell, search is about finding what you want, and social is about researching what you want. In a commercial context, we use...
Understanding why people share stuff in social media is key to unlocking sales in social commerce; social media communicates social influence and social influence creates social sales. And a new study by Harvard psychologists Diana Tamir and Jason...
So the Wall Street Journal reveals that social scrapbooking copyright-dodging site Pinterest is now, despite no revenue to speak of, worth $1.5bn following a new $100m round of investment, led by Japanese e-commerce giant Rakuten (owner buy.com...
Here’s a brilliant infographic just out from the Financial Times showing the eye-watering sums that Facebook founders and investors stand to gain from today’s $104bn ($38/share) IPO. From Zuckerberg’s $19.1bn to his dad’s...
Just as social media is not a revolution (it’s just media – get over it), the idea that you have a revolutionary new kind of customer – the social customer – is nonsense too. Your customers have always been...
So it’s IPO time for the leading social commerce platform on the planet, and Facebook thinks it’s worth half of Google ($104bn vs $196bn), as much as Amazon ($101bn), and twice eBay ($52bn). But here are three reasons why a psychologist...
Somebody is going to take a look at this video and make millions. It’s a scene from a Chinese ‘Tuángòu‘ (team-buying) raid on a paint retailer. The concept is super-simple – a flash mob of shoppers descend on some poor...
Have you integrated social scrapbooking app Pinterest into the purchase funnel yet? Perhaps you should. It’s quick, easy and could be very profitable. New research from London-based specialist e-commerce site for women Boticca selling...
Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign...
Omaha Steaks is bucking the trend toward Facebook store abandonment and has opened a store to offer fans access to exclusive merchandise, a move that is considered a no-brainer by company senior vice-president Todd Simon. “I think not having a...
Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep...