Beyond all the hype and technobabble, the value proposition of social commerce is very simple – social commerce makes word of mouth measurable and manageable. At Apple, the word of mouth mouth value of each happy customer is estimated to be...
Coming from the “he-who-dies-with-the-most-toys-wins” school of thought that still works well in Miami, we haven’t had a whole lot to say on Rachel Botsman and her “collaborative consumption” business model (rated by...
You may have already seen it ‘The Condescending Corporate Brand Page” – a brilliant lampooning of brand Facebook Pages that takes aim at all the engagement monkeys out there destroying brand credibility with lame attempts to...
Accenture’s Chief Technology Innovation Officer, Gavin Michael, has just published “The New Rules of Social Commerce” in Fortune Magazine. Accenture believes that Facebook’s decision to drop Facebook Credits and switch to...
Is the shiny-new-toy polish of Pinterest beginning to wear off? Zappos Labs has looked at the sales value of customers sharing orders in social media. First, no surprises on sharing volume, customers are far more likely to share on Pinterest than on...
Literary critiques of Molière aside, Yahoo! can lay claim to coining the term “social commerce”. Back in 2005, David Beach a product manager for ‘Yahoo! Shopping’ launched ‘Pick Lists’ and...
Based on Cap Gemini’s recent global report on the future of retail (free download), local shopping search engine Milo has produced an infographic on how consumers see the future of retail. Putting aside the whole mis-attributed H. Ford quote...
…is over at Chris “Hunch” Dixon’s site. It’s the smartest discussion we’ve seen on the future of e-commerce, with 117 comments from industry thought leaders – including the CEOs of Fab (Jason Goldberg) and...
Social commerce platform provider Payvment today introduced the beta release of Lish.com, a new product discovery destination that lets people shop what’s trending across the social web. Lish delivers a real-time feed of trending products from...
Establishing itself as the Bible of Retail Trends, PSFK has released its third annual survey of retail innovation – The Future of Retail – crammed with insights and inspiration. As you’d guess, mobile and social technology figure...
So is this how Facebook is going to make money? Facebook is now allowing real-money gambling apps into its app center. The first app went live yesterday Bingo and Slots Friendzy – bet a penny and win £56,717 ($88,000). The app – which...
After last week’s most excellent New York Times article on f-commerce (e-commerce on Facebook) as a smart SMB play (it’s easy and inexpensive for small businesses to set up a Facebook store), new research from market research giant TNS...