Yesterday, Dominos in Japan sold out of pizza, or rather pizza boxes.
Why? Because a new ‘social’ promotion. The new Dominos pizza box in Japan doubles up as a concert stage. Point a smartphone at it, and one of Japan’s biggest stars Hatsune Miku plays a concert for you. And here’s the social part – Miku’s songs were put together collaboratively by Dominos Pizza employees themselves – using vocaloid technology. A great way to get a business behind a promotion.
Of course it helps that Miku, tipped to become the next Lady Gaga and with sell-out gigs across the globe, isn’t human but virtual anime idol that lives in holograph form. But the idea is great – use technology to add a digital layer to your value proposition and build that layer collaboratively – with customers, employees or investors. Smart digital innovation. Kudos Dominos
http://www.youtube.com/watch?v=gW2D_Votd2Y
http://www.youtube.com/watch?v=DTXO7KGHtjI
Interesting but Scott, very uncool trying to be cool, Hinshaw is a total buzz killer and instead of letting the seemingly cool domino’s employees carry the very cool message, the ‘president’ is making a fool of himself and demonstrates yet another example of an organization run by egotistical big heads. Who wants to order a pizza from a doofus. Granted the promotion worked wonders but it will come and go while this guy will grab the spotlight at any chance he gets.