Martha Stewart* is in a new relationship, not with a “significant other,” but with social commerce startup OpenSky.com. The reason? To share products she has hand-selected as her personal favorites and to provide guidance in their use...
Since its founding in 2005, Cyber Monday has become one of the biggest shopping days of the year. Similarly, since its opening to the public in 2006, Facebook has seen enormous growth. In a post at Techcrnch, Scott Silverman, one of the Cyber Monday...
Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook...
Visit the Venpop website and it’s readily apparent the company’s interest lies solely with social commerce, and its approach to the sector is very straightforward. Marketing managers can sign-up, complete the Venpop set-up wizard, and in...
Brands have awakened to the fact that social media engagement is no longer optional, but an essential part of how business is done today. Since its founding in Tel Aviv, Israel in 2006, the now Mountain View, CA-based company Gigya has been on the...
A few years ago, my wife and I visited Hell’s Kitchen Flea Market in New York City. Hundreds of people were milling about, multiple conversations among customers were taking place all around us, and prospective buyers were dickering over price...
The concept of using a mobile phone to “check-in” to a business such as a store or restaurant to declare one’s location is foreign to many. But to the 10 million users of geo-location social network foursquare, such activity has...
We are dealing with an insurgency among consumers. No longer do they trust marketing or advertising messages, but, instead, turn to others like themselves for advice and opinion on product purchases. In today’s socially-infused marketplace, to...
Vente-Privée, founded in 2001, is Gilt Groupe’s big sister, the original and world’s largest flash-sales site offering luxury brands in Europe an online event-based sales channel to quickly sell large quantities stock without harming the...
Shopkick – the mobile commerce app for iPhone and Android that knows when users walk into a store and rewards them with points called “kicks” just for doing so – may be the traditional retailers newest best friend. At least...
Headquartered in New York, Gilt Groupe is a membership-based e-commerce site that runs daily private sales of high-end designer apparel, accessories and home furnishings, often discounted as much as 60% off retail. Gilt Groupe includes merchandise...
In the daily coupon deal market, LivingSocial is to Groupon what Pepsi is to Coke, running in second place. That’s not to suggest Living Social is an also ran by any means. In fact, the company has sought to differentiate itself from Groupon...