Group-Buy deal aggregator, LocalOfferLounge has rebranded as DealRadar, offering local social commerce deal feeds (email, Twitter, Facebook or RSS) that are consolidated from the myriad of group-buy sites appearing across the web. Operating in US...
Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile commerce dimension. Fully integrated into...
Any adept of event shopping (Vente-Privée, Gilt, Groupon) will know that ‘social shopping spam’ is a becoming a real pain. Inboxes are getting bunged up with a barrage of random and impersonal deal notifications with little relevance...
Barely a week since launch, 50,000+ sites are already using Facebook’s new ‘Open Graph’ social plugins to offer visitors social features they are accustomed to in Facebook; the social plugin for the already ubiquitous Like...
Useful post over at Web-Strategist by Jeremiah Owyang offering a walk-through of Levi’s deployment of Facebook social plugins to enable social shopping and benefit from word of mouth marketing on their e-commerce site – at minimum cost...
As investors pour millions into social commerce sites of the Group-Buy persuasion, should brands and retailers be looking to add Group-Buy functionality to their sites? If investment activity is an indication of market opportunity, then adding Group...
Q: How much is a Facebook fan, er ‘liker’ worth? A: $3.60. New data shared by Vitrue, the Facebook marketing/sCRM agency with some very big clients (Apple, AT&T, Best Buy, Ford Motors, Kelloggs and P&G) has calculated that the...
Whilst many brands have still to digest the difficult-to-underestimate implications of new Facebook initiatives announced last week at f8 (widely seen as Facebook’s Google Moment, amounting to nothing less to an audacious bid to takeover the...
Here’s a speed summary of Mitch Joel’s (Six Pixels of Separation, Twist Image) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1. We need to reboot...
OpenSky, the new brands-to-bloggers social commerce network headed up by John Caplan (former chief exective Ford Models, CMO About.com) and Ted Rubin (former ELF CMO) has raised an additional $6m funding, taking total funding to $11m. OpenSky, soft...
Another speed summary from the Austin 2010 Social Commerce Summit – Dimitri Siegel, Executive Director of Marketing for fashion apparel retailer Urban Outfitters, sharing the company’s 12 rules for doing social marketing. The Big Idea:...
Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat, who used the occasion to announce the launch a new Google Product Reviews Program (integrating...