Groupon should have been the brainchild of the media industry, not Andrew Mason. But it wasn’t. Media economist and Jack Myers suggests in the Huffington Post that legacy media companies (TV, magazines, newspapers, etc such as Viacom, Disney...
Summary of a useful post over at Mashable by Macala Wright Lee, retail consultant and publisher of FashionablyMarketing.Me. In a nutshell Macala outlines five Facebook-first successful social commerce strategies (although 1 and 2 appear to be...
So the annual pilgrimage of all things and people of a digital persuasion to SXSW (South by Southwest Interactive) is over, but the event lives on in some lovely creative stimulus in the form pictorial social commerce insights, captured by event...
LivingSocial, the Amazon-backed #2 group-buy site that takes 35% commission (as opposed to Groupon’s 50%), sold only 115 group discount coupons for it’s latest deal – not surprising considering it was for one night stay at a hotel...
Bloomberg is reporting that group-buy site Groupon is in talks with banks about an initial public offering that would value the online local advertising platform – with its 70 million users in 500 cities – no lower than $15 billion, and...
As more business consultants weigh in on social commerce, here’s a quick summary of Cap Gemini’s introductory perspective on the subject, from Jo Lewis covered in The Rise of Social Commerce: Re-designing the shopping experience. What is...
Yesterday, Digitas (Publicis agency) published “Together We Buy: The Social Commerce Strategy Playbook” (embedded below) that includes a stab at categorising the various forms of social commerce, authored by Jon Burg, Senior Social...
In the last week or so, we’ve seen a flurry of practical recommendations for deploying social commerce from industry experts. Here’s a roundup of their tips. David Yovanno (CEO of Gigya) First, remove friction – integrate social...
Holy f-VOD Batman! iTunes and Netflix have just been disintermediated by Hollywood. Warner Brothers is rolling out an ‘f-VOD’ (Facebook Video On Demand) service on movie fan pages, selling direct to fans via Milyoni’s f-commerce...
Want to know who’s doing what, and with which technology partner in the fabulous world of f-commerce? Then look no further. Here are the top (most liked) 50 e-commerce enabled Facebook pages and the store solutions they are using – as...
It’s interesting and mildly ironic that with so many prestige brands jumping on the f-commerce (Facebook e-commerce) train that it is a grocery brand, Heinz ketchup, showing the world (in our opinion) how smart f-commerce is done. Heinz has...
Digital agency CreativeFeed has produced a first infographic for the emerging field of f-commerce (Facebook commerce). With brands as diverse as Heinz ketchup, Barneys New York and Coke all launching f-stores – there will surely be more f...