We’ve seen real life Facebook Likes (Coca-Cola, Diesel, Renault, Hyundai, Facebook) and Facebook-connected cameras in fitting rooms (Macy’s, Diesel), but now resorts and venues are rolling out Facebook connected cameras triggered by RFID...
The innovative demand-led social shopping marketplace Pikaba has shared 5 simple and smart tips for profiting from social commerce – broadly defined as helping people connect where they buy, and buy where they connect. We especially like the...
Here’s some more evidence that the sharing economy is becoming a significant trend in social commerce. AirBnB, the user-review-powered P2P marketplace that allows people to share their homes with travellers around the globe has just joined the...
The social@ogilvy team have posted (embedded below) an update to their original benchmarking of f-commerce (Facebook commerce) solution providers (8thBridge, Adregate Markets, Milyoni, Moontoast, NorthSocial, Payvment, ShopIgniter, Usablenet...
So it looks like the financial services industry has got the social commerce bug. Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity...
So here it is – the social commerce acid test. Are people willing to share their social graph data with big brands in order to get personalized offers tailored to their likes and activities? We’re about to find out. Amex has launched...
The good folks over at Social Media Intelligence have published a downloadable PowerPoint version of their popular ‘history of f-commerce’ infographic (the use of Facebook to facilitate and execute transactions). (Embedded below...
The Economist Intelligence Unit (EIU) has just produced a new report on The social shopper: Harnessing the disruptive influence of social media. Download link here. The report, sponsored by SAP, is a sobering reality check showing that social media...
What’s next for social commerce? We’ve seen the rise of collective buying power with the group-buy trend, and we’ve seen the commercialisation of social networks – both selling on them, and integrating them into the retail...
It’s perhaps a little early to be talking about the history of f-commerce, but with selling with Facebook the hottest discussion topic in social commerce right now, an infographic was inevitable. So here it is – the history of f-commerce...
Brands chasing Facebook ‘Likes’ have got it all the wrong way around; they should be liking customers, not getting customers to like them. Why? Well, ask the most successful salesman ever – Joe Girard according to the Guinness Book of World Records...
Digital marketing agency 360i (authors of the most excellent Social Marketing and Digital Couponing Playbooks) has just published a new strategic report and POV on social commerce for brands in the consumer packaged goods (CPG) industry. The report...