Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s...
So is customer happiness your business model? It should be. Delivering experiences that beat customer expectations results in happiness and drives growth; according to Bain research, companies that are best in class at creating customer happiness...
With so much nonsense still being bandied around about social media, particularly relating to fictitious revolutions, businesses would be forgiven for tuning out of the faddish hype and spin. Quite rightly so. But every once in a while, something is...
In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook – based on the concept of...
Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. Based on a review of social commerce examples in Social Commerce...
After Jessica and Kate, Justin has joined venture-backed social commerce subscription club platform, BeachMint, for celebrity/designer-curated shopping. BeachMint is launching HomeMint with Justin Timberlake and his interior designer friend, Estee...
How do you launch a movie without a huge marketing budget? Release it on Facebook and let the movie fans do the marketing for you. That’s the strategy for “Marley” the new movie from Kevin Macdonald (One Day in September, State of Play, The Last...
So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers. Hertz is obliging Facebook users with a group offer for car hire in the form of a ‘social coupon’ using the social commerce Share it...
Here’s useful infographic refresher on the new page elements in the new Facebook business page timeline design, from social commerce app developer – Wishpond. The infographic is actually part of Wishpond’s free new 25-page ebook “Social Success: The...
Useful study from Forrester Research’s Gina Sverdlov on Facebook fan-economics. Using regression techniques, the study provided evidence to support the insight that your Facebook fans are more your most valuable customers (customer value = purchase...
[hr] Today’s article is sponsored by Milyoni: The Leader in Social Entertainment [hr] Hot on the heels of the picture-tastic Facebook Timeline rollout for business pages, Facebook has snapped up photo-sharing app Instagram for $1bn. Apparently, text...
In cognitive philosophy “a scholar is just a library’s way of making another library“. Libraries need scholars to replicate. In a similar way, in social commerce “a customer is just a business’s way of making another customer”. Customers...