It’s like Facebook virtual gifts, but with real molecules. Online ad company Facebook (yep, that’s what it is – or at least 84% of it) is doing a little joined-up thinking and has announced a new Facebook Gifts service, allowing...
We just love this – it’s social commerce for consumer brands done right. Kellogg’s has opened a ‘Tweet Shop’ to launch its latest Special K range of Cracker Crisps in Soho, London. Visit the store during this...
Those with Orwellian privacy issues towards online ad-giant Facebook should look away now. Facebook has teamed up with Colorado-based database marketing firm Datalogix to track what Facebook users are buying in-store. It works like this; Facebook...
The ever-insightful team at global digital utility specialist Nurun is publishing a useful trend report on the future of retail called, appropriately enough, The Future of Retail. As interviewees, we got our hands on an advance copy. Contact...
Here’s a smart use of Facebook by fashion retailer Topshop at this week’s London fashion week. Watch a Facebook-connected live stream of the runway show (or see a recording), snap a pic with a Facebook connected cam (AKA “shoot...
So Mark Zuckerberg has admitted to having “burned two years” betting on the wrong technology – the mobile web. The Facebook CEO, speaking at TechCrunch Disrupt said betting on an HTML 5 powered mobile web was his company’s...
Investors may be shunning Facebook right now as it searches for a viable business model, but investment in the Facebook ecosystem is still healthy. Berlin-based f-commerce startup Ondango has just received a further $500K (taking total investment to...
Beyond all the hype and technobabble, the value proposition of social commerce is very simple – social commerce makes word of mouth measurable and manageable. At Apple, the word of mouth mouth value of each happy customer is estimated to be...
Coming from the “he-who-dies-with-the-most-toys-wins” school of thought that still works well in Miami, we haven’t had a whole lot to say on Rachel Botsman and her “collaborative consumption” business model (rated by...
You may have already seen it ‘The Condescending Corporate Brand Page” – a brilliant lampooning of brand Facebook Pages that takes aim at all the engagement monkeys out there destroying brand credibility with lame attempts to...
Accenture’s Chief Technology Innovation Officer, Gavin Michael, has just published “The New Rules of Social Commerce” in Fortune Magazine. Accenture believes that Facebook’s decision to drop Facebook Credits and switch to...
Is the shiny-new-toy polish of Pinterest beginning to wear off? Zappos Labs has looked at the sales value of customers sharing orders in social media. First, no surprises on sharing volume, customers are far more likely to share on Pinterest than on...