Wearable tech is pushing the boundaries of market research to better understand consumer preferences. A new baby-cam study published today reveals what the world is like from a first-(little)-person perspective, and shows some interesting insight...
If content marketing is so great, how come brands don’t produce soap operas anymore? Soap operas are still immensely popular, and brands have heritage in producing soap operas – indeed they can claim ownership of the genre; the first...
Check out this short video to see how the science of kissing can help digital marketing get past the “I’ve touched my iPhone more than I’ve touched my partner this month” syndrome which means that technology is actually...
18 months ago, US retail giant Target stopped selling Amazon’s Kindle e-reader at its 1,800 stores. Why? Because Target was, to put it politely, immensely irritated with a new Amazon promotion offering 5% off anything at Target if was scanned...
Content marketing is the process of delivering brand value to an audience by publishing branded content designed to help or entertain in order to earn attention rather than pay for it. But how do you do content marketing? Here are 20 simple and...
Straddling the New Year we’ve seen a slew of articles on what the future of content marketing holds for us – 2014: The year content marketing finally grows up?, The Future of Content: Upcoming Trends in 2014, How brands can move beyond...
Most content marketing is vanity publishing, and content marketing agencies are the new vanity press. Vanity publishing is publishing where the publisher pays, not the audience – and where the primary reason for publishing is usually self...
So here are the top (most popular) consumer content marketing techniques used, according to the useful 2014 State of the [Content Marketing] Nation presentation from Content Marketing Institute: B2C Content Marketing 2014 benchmarks, budgets, and...
If the Selfie was the consumer buzzword of last year, then the marketing buzzword was ‘content marketing’. But a year after the hype peaked around this new spin on brand-as-publisher marketing, marketing practitioners are beginning to...
Simple mathematics tells us that content marketing is dead. Why? Well given that the volume of content on the Web is growing exponentially, doubling every few months, the amount of content out there is – to all practical intents and purposes...
What were the top 20 things that happened on the Internet in 2013 that will most impact your digital marketing strategy in 2014? Test your digital IQ with this digital art puzzle #20things: find 20 things that happened on the Internet 2013 hidden...
For digital marketers, the annual CES Vegas tech fest is less about gadgets – like the onewheel motorised skateboard that’s wobbling between cool and cringing – and more about which digital trends are getting big buck backing. So...