2014 was another wondrous year for Content Marketing – so here’s a selection of the finest examples of the year’s content marketing on Twitter in an infographic Now That’s What I Call Content Marketing 2014 [PDF, editable...
The Dunning–Kruger effect is a cognitive bias in psychology that explains the success of content marketing. But with a twist. The Dunning–Kruger effect is the illusion of competence that comes from ignorance. We see something and we say to...
Why do normally prudent (or cash-strapped) shoppers go spend-crazy on Black Friday – the post-Thanksgiving annual shopping frenzy? The superficial answer of course is that we shop on Black Friday to get the one-day only deals, allowing us to...
Good news for ‘convenience tech‘. Convenience is one of the four core motivations for going online according to a new international ATKearney report that includes a survey of 10,000 consumers in United States, the United Kingdom...
Here’s a short downloadable primer on how sponsorship works from a psychological perspective, using examples from Adidas, Nike, P&G, The North Face, Intel and Coca-Cola – with four strategic implications for effective digital...
Sponsorship, the acquisition of rights to affiliate or directly associate with a product, person, organisation, venue, cause, team, league or event, is a rising star in the marketing mix, worth $51BN+ globally and growing at 4%+ annually. But...
Here’s a short downloadable refresher on need-to-know psychology for social media professionals that I’ve put together for my new advanced class on social media at ISOC. It contains examples from Adobe, ALS, Burberry, DNC, Ford, Heinz...
Time for a quick ethical-bypass? From Minority Report ‘pre-cogs’ to recovered memories, the BPS (British Psychological Society) has just published a wondrous list of the ten most controversial psychology experiments ever published. Many...
Here are the remaining 30 psychological nudges that will help you sell smarter from ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion psychologists Robert Cialdini and Noah Goldstein, and Steve Martin...
Here are 20 psychological nudges to get people to buy from ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion by Persuasion Science rockstars psychologists Robert Cialdini and Noah Goldstein, and...
Digital innovation is not just about technology, it’s about the people who use it. Understanding why people do the things the do is what psychology is all about, and so here’s a quick primer deck on need-to-know consumer psychology for...
So the new black in digital is ‘convenience tech‘, and the new Apple Watch is looking to become a poster-child in convenience tech for today’s ‘convenience economy’. It’s far more convenient to interact with many...