Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
I’m a pretty keen follower of the retail and consumer tech world. I was quite interested in this article highlighting Adidas’ new Groupon app, called “FreeStripes”. I’m a regular user of couponing and group couponing platforms, and I found the concept of simplifying the experience to be a welcome improvement.
Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.
I’m a pretty keen follower of the retail and consumer tech world. I was quite interested in this article highlighting Adidas’ new Groupon app, called “FreeStripes”. I’m a regular user of couponing and group couponing platforms, and I found the concept of simplifying the experience to be a welcome improvement.