Coremetrics White Paper on Social Media Analytics
Whitepaper from the leading web metrics agency Coremetrics on social media analytics/metrics. In summary:…
OgilvyOne on Social CRM (sCRM)
Social CRM (sCRM) has been gaining traction recently, combining social media tools with Customer…
Bazaarvoice Do George Michael / Better than Brochureware
Brilliant viral (below) – Bazaarvoice do George Michael. You’ve gotta love the guys at…
McKinsey on Marketing on the Social Web
An interesting article in the McKinsey Quarterly on Marketing in Web 2.0 (social web).…
Social Megaphone / Reviews go Viral?
Nice post from Olivia Hayes over at Ignite Social Media, musing on the potential…
The Darlings of Social Commerce / Facebook & Customer Reviews
Reading through the 2009 PowerReviews Social Media study with 117 online retailers*, it seems…
Protected: PowerReviews Social Media + E-Commerce Survey 2009
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Social Media -Strategy instead of tools
PRSA: “Social Media – Strategies instead of Tools” View more documents from Kevin Lim.
The Economist – Did you know?
16apps Recommendation Engine for iPhone Apps
Wondrous example of where social commerce is headed – 16apps.com. Just add in your…
Social Commerce Gets 162% Juicy with Luxury Brands
Some interesting results from e-commerce specialist for luxury brands CreateTheGroup.com (Burberry, Donna Karan, Fendi,…
Social Media ROI / Onion or Money?
David Carr has posted an interesting overview of the non-financial impact of social media…