Coca-cola just deleted its entire Instagram history… and then refreshed the account with a set of positive messages around the power of kindness and compassion on World Kindness Day.
With a hashtag of course #RefreshTheFeed.
Coke deleting its own Instagram history is unlikely to prompt users to do likewise, nor will it have the a similar effect as Kylie-I’m-sooo-over-Snapchat has just had on Snapchat.
But with mounting evidence that social media can harm wellbeing by promoting unhealthy social comparison, Coke’s move calls welcome attention to our digital footprint and social media behaviour.
It’s easy to be cynical of the move, and of course Coke is not stopping social media. But hats off to the brand for choosing to use social media to promote kindness. Acts of kindness are known to promote wellbeing. Perhaps promoting acts of kindness digitally can promote digital wellbeing?
In the world where people are mean and selfish, love this #kindnessday
I actually made some of it as my phone’s wallpaper. I just love their creativity and message!
Why am I not surprised.
Great Graphic Design! I want to make this as my wallpaper. Thanks
Woah! nice gallery post. Thanks for sharing this.
Perhaps they have prepared something new for us.
Thanks for informing me. Will make use of this information.
On social networks, the brand becomes closer to the client, he is in the same world with him – he declares himself, communicates through content, and helps with the choice. Therefore, it is important for every business to maintain a social network.
Cool! Nice designs!
These are great!
Love the positivity of these!
Love these feel good designs. They would look great as a poster in my home
These colors really pop!
Nice depth and these really pop!
Good designs and colors across the board!